West LA Roofing
Leads
Areas ranked by permits and inspection activity. Updated daily with commercial properties flagged.
The top roofing leads in West LA this week are in Mar Vista & Del Rey (90066) with 139 permits across 125 properties.
Borough Intelligence
West LA Trend Report
Based on complaint trends over the past 6 months. Areas trending upward may signal growing demand.
Heating Up
Steady increase in complaints
Surging
New activity where there was little before
Cooling Down
Complaints trending downward
Marina del Rey & Playa Vista (90292)
3 complaints (last 3 mo) · roofing-general
Bel-Air (90077)
10 complaints (last 3 mo) · roofing-general
Westwood & UCLA (90024)
9 complaints (last 3 mo) · roofing-general
Culver City (90230)
5 complaints (last 3 mo) · roofing-general
Rancho Park & Cheviot Hills (90064)
27 complaints (last 3 mo) · roofing-general
Top Opportunities
View all 10 top opportunities in West LA▶
Top Opportunities — West LA
Top 10 most active addresses across the borough
Demand Movement
Where Demand is Moving in West LA
❄️ Cooling Down
Marina del Rey & Playa Vista (90292)
28 signals | ↓ 86%
Driven by: roofing-general (seasonal pattern)
Bel-Air (90077)
45 signals | ↓ 69%
Driven by: roofing-general (seasonal pattern)
Westwood & UCLA (90024)
44 signals | ↓ 69%
Driven by: roofing-general (seasonal pattern)
Culver City (90230)
21 signals | ↓ 62%
Driven by: roofing-general (seasonal pattern)
Rancho Park & Cheviot Hills (90064)
94 signals | ↓ 58%
Driven by: roofing-general (seasonal pattern)
ROI Ranking
West LA Opportunity Rank This Week
Ranked by roofing contractor ROI potential. Score weights: demand (30%), velocity (30%), repeats (20%), commercial (20%).
| Rank | Zone | Demand | Velocity | Repeats | Commercial | Score |
|---|---|---|---|---|---|---|
| 1 | Culver City 90230 | 0/10 | ↓ -62% | 3 | 0 | 3/10⭐ |
| 2 | Palms & Mar Vista 90034 | 0/10 | ↓ -38% | 10 | 0 | 3/10⭐ |
| 3 | West LA & Sawtelle 90025 | 0/10 | ↓ -45% | 2 | 0 | 3/10⭐ |
| 4 | Mid-City West & Beverlywood 90035 | 0/10 | ↓ -46% | 5 | 0 | 3/10⭐ |
| 5 | Pacific Palisades 90272 | 0/10 | ↓ -47% | 3 | 0 | 3/10⭐ |
| 6 | Bel-Air 90077 | 0/10 | ↓ -69% | 1 | 0 | 3/10⭐ |
| 7 | Westwood & UCLA 90024 | 0/10 | ↓ -69% | 4 | 0 | 3/10⭐ |
| 8 | Rancho Park & Cheviot Hills 90064 | 0/10 | ↓ -58% | 9 | 0 | 3/10⭐ |
| 9 | Westchester & LAX Area 90045 | 0/10 | ↓ -41% | 19 | 0 | 3/10⭐ |
| 10 | Marina del Rey & Playa Vista 90292 | 0/10 | ↓ -86% | 1 | 0 | 3/10⭐ |
Activity Map
Roofing Activity in West LA
Bubble size shows relative permits volume. Click a zip for details.
Highest Activity
Top Zip Codes in West LA
Ranked by permits volume with momentum confidence. Click any card for full property-level detail.
Mar Vista & Del Rey
90066
Westchester & LAX Area
90045
Pacific Palisades
90272
Brentwood & Pacific Palisades
90049
Rancho Park & Cheviot Hills
90064
Venice
90291
All Zip Codes in West LA
14 zip codes sorted by permits volume. Click any row for full detail.
| Rank | ZIP | Neighborhood | Events (7d) | Total | Trend | Momentum |
|---|---|---|---|---|---|---|
| 1 | 90066 | Mar Vista & Del Rey | 0 | 139 | ↓ 20% | MEDIUM ⚠ |
| 2 | 90045 | Westchester & LAX Area | 0 | 126 | ↓ 41% | MEDIUM ⚠ |
| 3 | 90272 | Pacific Palisades | 0 | 102 | ↓ 47% | MEDIUM ⚠ |
| 4 | 90049 | Brentwood & Pacific Palisades | 0 | 100 | ↓ 37% | MEDIUM ⚠ |
| 5 | 90064 | Rancho Park & Cheviot Hills | 0 | 94 | ↓ 58% | MEDIUM ⚠ |
| 6 | 90291 | Venice | 0 | 87 | ↓ 12% | MEDIUM ⚠ |
| 7 | 90034 | Palms & Mar Vista | 0 | 83 | ↓ 38% | MEDIUM ⚠ |
| 8 | 90025 | West LA & Sawtelle | 0 | 64 | ↓ 45% | MEDIUM ⚠ |
| 9 | 90035 | Mid-City West & Beverlywood | 0 | 55 | ↓ 46% | MEDIUM ⚠ |
| 10 | 90077 | Bel-Air | 0 | 45 | ↓ 69% | MEDIUM ⚠ |
| 11 | 90024 | Westwood & UCLA | 0 | 44 | ↓ 69% | MEDIUM ⚠ |
| 12 | 90292 | Marina del Rey & Playa Vista | 0 | 28 | ↓ 86% | MEDIUM ⚠ |
| 13 | 90230 | Culver City | 0 | 21 | ↓ 62% | MEDIUM ⚠ |
| 14 | 90402 | Santa Monica North | 0 | 12 | ↓ 17% | MEDIUM ⚠ |
Per Capita Activity
Complaints Per 1,000 Residents
Which West LA zip codes have the highest pest activity relative to population. Based on Census 2020 population estimates.
Bel-Air
90077 · 45 complaints · 8K pop.
Pacific Palisades
90272 · 102 complaints · 27K pop.
Westchester & LAX Area
90045 · 126 complaints · 42K pop.
Mar Vista & Del Rey
90066 · 139 complaints · 52K pop.
Brentwood & Pacific Palisades
90049 · 100 complaints · 38K pop.
Rancho Park & Cheviot Hills
90064 · 94 complaints · 38K pop.
Palms & Mar Vista
90034 · 83 complaints · 39K pop.
Venice
90291 · 87 complaints · 41K pop.
Mid-City West & Beverlywood
90035 · 55 complaints · 31K pop.
West LA & Sawtelle
90025 · 64 complaints · 46K pop.
Westwood & UCLA
90024 · 44 complaints · 38K pop.
Marina del Rey & Playa Vista
90292 · 28 complaints · 33K pop.
Culver City
90230 · 21 complaints · 40K pop.
Santa Monica North
90402 · 12 complaints · 25K pop.
Complaints per 1,000 residents = (total complaints ÷ population) × 1,000. Population: Census 2020 estimates. Complaints: last 12 months.
Property Intelligence
West LA Building Profile & Implications
Property Type Mix
Building Age × Signal Density
West LA's building stock is 0% residential. Residential properties drive 100% of all permits. Unknown buildings show the highest signal density at 1.0 signals per property — older infrastructure drives more activity. For contractors: target Unknown buildings with repeat signal patterns for the highest close rates.
Cross-Industry Intelligence
Other Trades Active in West LA
Properties in this area also have activity in other building trades — high-value leads for multi-service operators.
Browse by Zip Code
West LA Neighborhoods
17 zip codes with active permits data. Each page shows property-level intelligence.
Westwood & UCLA
West LA · Pop. 38,456
West LA & Sawtelle
West LA · Pop. 46,234
Palms & Mar Vista
West LA · Pop. 38,567
Mid-City West & Beverlywood
West LA · Pop. 31,234
Brentwood & Pacific Palisades
West LA · Pop. 38,234
Rancho Park & Cheviot Hills
West LA · Pop. 37,890
Mar Vista & Del Rey
West LA · Pop. 52,345
Century City
West LA · Pop. 5,678
Bel-Air
West LA · Pop. 8,234
VA West LA & Sawtelle
West LA · Pop. 12,345
Culver City
West LA · Pop. 40,234
Venice
West LA · Pop. 41,234
Marina del Rey & Playa Vista
West LA · Pop. 32,567
Westchester & LAX Area
West LA · Pop. 42,345
Pacific Palisades
West LA · Pop. 27,234
Santa Monica North
West LA · Pop. 24,567
Santa Monica Downtown
West LA · Pop. 19,234
Coverage
About West LA Data
West LA permits patterns show 915 active addresses across 17 zip codes. General activity is the leading category. Our data shows this pattern has stabilized 0% in the past week.
Each zip code page shows the permits breakdown and notable addresses so you can prioritize outreach effectively. For details on how areas are scored, see our methodology guide.
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