NYC Pest Control Leads Ranked by Complaint Activity
Know where pest problems are happening right now — before your competitors do. Real 311 complaints, health inspections, and violation data across all five NYC boroughs. Updated daily.
Week of February 15, 20263,218 complaints244 areas
2–5% conversion rate. You knock on 50 doors — maybe 2 are interested.
💸
Bought leads
$15–50 per lead, sold to 3–5 other operators. You're racing to the same phone number.
📢
Google Ads
$1,500–5,000/mo in ad spend. Takes months to see results. Eats into margins.
🎯
Guessing
Driving through neighborhoods hoping to find work. No data. No strategy. No edge.
The real problem: you're flying blind. You don't know where actual pest demand is. Meanwhile, New York City publishes pest complaint data every single week — 311 service requests, health department inspections, restaurant violations. This data is public. It tells you exactly which buildings have pest problems right now. But manually finding, organizing, and prioritizing it takes 40+ hours per month. DemandZones does that work for you.
How it works
Your First Week With DemandZones
From sign-up to your first new customer — here's the workflow operators use every morning.
12 min
Check your territory
Every morning: open DemandZones, filter by your borough or neighborhood. See which areas have the highest complaint activity. Takes 2 minutes.
23 min
Sort by opportunity
Sort by 'Hottest' for highest activity, 'Most multi-complaint' for warmest leads, or 'Most commercial' for higher-value contracts. Click into the top 2–3 areas.
35 min
Review property cards
Each property shows address, complaint count, building details, owner name, and sales intelligence notes. Multi-complaint properties are your first calls.
410 min
Export and reach out
Export your target list as CSV. Call or visit the top 10 properties. Lead with: 'I noticed your building had recent pest complaints — I can help.'
5Ongoing
Close and repeat
Properties with active complaints convert at 5–10x the rate of cold outreach. Book the job, then repeat every day with fresh data.
✓Week 2+
Typical results
Operators targeting 2–3 high-complaint areas typically add 3–8 new customers per month. At $500–2,000 per contract, even the $99 Zone plan pays for itself with one job.
Total daily time investment: ~20 minutes to research 50–100 qualified prospects. Full technical details on how areas are scored → Read the methodology guide
See the data for yourself
Browse this week's ranked areas below — free, no login required.
Commercial, Residential, and Restaurant Pest Control Leads
Restaurants
NYC health code requires all restaurants to maintain active pest control contracts. Restaurants with recent violations are actively looking for a provider — or ready to switch.
Use the "Restaurants" filter tab on any area page to see only restaurant properties with business names, violation dates, and inspection details.
Commercial
Multi-unit buildings, offices, and retail spaces generate higher contract values and longer-term agreements. Corporate-owned properties prefer ongoing service contracts.
Area cards show commercial mix percentages. Sort by "Most commercial" to find the highest-concentration areas.
Residential
Residential clusters indicate building-to-building infestations — ideal for door-to-door canvassing and recurring quarterly contracts. Repeat addresses are your warmest leads.
Pre-war buildings (pre-1950) with repeat complaints have structural issues that drive ongoing pest vulnerability — pitch prevention, not one-time treatment.
Pro tip: Start with commercial properties in high-scoring areas — they close faster and have higher lifetime value. Then expand into surrounding residential blocks for volume. Restaurants are the fastest close: if they have a violation, they must hire someone.
Why DemandZones
How DemandZones Compares to Other Lead Sources
DemandZones
Bought leads
Google Ads
Manual research
Lead source
Real 311 complaints
Form fills
Search clicks
Guesswork
Lead quality
Verified problem
Unknown intent
Mixed intent
Unknown
Exclusivity
Only you see it
Sold to 3–5 others
Highest bidder
Depends
Cost / month
$99–499
$750–2,500
$1,500–5,000
Free (40+ hrs/mo)
Daily freshness
✓
✗
—
✗
Commercial flags
✓
✗
✗
✗
Owner info
✓
Sometimes
✗
Manual lookup
This week's numbers
Real Data, Updated Every Week
These numbers come directly from our database — not a marketing deck. Week of February 15, 2026.
3,218
complaints this week
311 + health inspections
244
ranked areas
across all 5 boroughs
700
properties flagged
with complaint activity
14
hot zones
score ≥ 300
380
commercial properties
restaurants, offices, multi-unit
1,544
multi-complaint locations
2+ complaints at same address
5
boroughs covered
Manhattan · Brooklyn · Queens · Bronx · Staten Island
One new customer covers the subscription. Everything after that is profit.
Common questions
Pest Control Leads FAQ
How do I use these leads to win new pest control customers?
Start with the highest-ranked areas — these have the most concentrated, recent pest complaint activity. Click into any area to see individual properties, complaint counts, owner information, and sales intelligence notes. Multi-complaint locations are your warmest leads: the property owner is actively dealing with an unresolved problem. Reach out within 48 hours of a new complaint for the highest conversion rates.
Where does the pest control lead data come from?
Every data point comes from official New York City government records. We cross-reference multiple public data sources, match each record to the property, and enrich it with building details, owner information, and complaint history. All data is public record — we save you the 40+ hours per month it would take to aggregate and analyze it yourself.
How much does DemandZones cost?
DemandZones starts at $99/month for a single zone, $249/month for a full borough, or $499/month for all of NYC. Every plan includes DemandScore rankings, owner contact info, daily hotlist emails, CSV exports, and ROI tracking. No setup fees, no contracts — cancel anytime. Most operators recoup the subscription cost with a single new customer.
How are pest control lead areas scored and ranked?
Each area is scored using four factors: recent complaint volume (last 7 days), total complaint density, number of multi-complaint addresses (repeat activity), and commercial property count. Higher scores indicate more concentrated, actionable pest activity. A score above 300 means an area is actively hot — multiple data sources are corroborating the signal.
Which NYC boroughs have the most pest control leads?
Manhattan and Brooklyn consistently lead in complaint volume due to building density and restaurant concentration. But outer boroughs — especially the Bronx and Queens — often have the best opportunity-to-competition ratio. Fewer operators are watching those areas, meaning your outreach faces less competition. Use the borough filter to compare activity levels.
Can I filter leads by property type — restaurants, residential, commercial?
Yes. Each area detail page includes filter tabs for Restaurants, Commercial, and Residential properties. Restaurant properties show the business name, health violation dates, and restaurant-specific sales intelligence. Commercial properties are flagged with building class, square footage, and owner type. This lets you focus on exactly the property types you specialize in.
How current is the pest control data?
Areas are re-ranked daily. 311 complaint data has a 1–3 day lag from the city. Health inspection data is typically published within 24 hours. Your daily briefing reflects the latest complaint activity, so you can plan your outreach while the problems are still fresh.
What does 'multi-complaint location' mean?
A multi-complaint location is an address with two or more pest complaints filed in the same week. This is your highest-value signal — it means the pest problem is ongoing, likely unresolved, and the property owner may be frustrated with their current provider (or have no provider at all). Multi-complaint locations convert at 3–5x the rate of single-complaint addresses.
Do I get property owner names and contact information?
Subscribers see owner names, owner type (individual, corporate, or city-owned), and management company information sourced from NYC property records. Each property card also links directly to Google Maps for the address. We don't provide phone numbers directly, but owner names make it easy to find contact details through standard channels.
Can I export my leads to a spreadsheet or CRM?
Yes. Subscribers can export the full property list from any area as a CSV file, including addresses, complaint counts, owner names, building details, and violation dates. Import the CSV into any CRM — Salesforce, HubSpot, Pipedrive, or a simple spreadsheet. We're building direct CRM integrations for a future release.
How does DemandZones compare to buying leads from other services?
Most lead services sell you form-fill leads at $15–50 each — and those same leads get sold to 3–5 other operators. DemandZones is fundamentally different: we show you where real pest problems are happening right now, based on government complaint data. You're not competing for recycled leads. You're reaching property owners who have an active, documented problem — before your competitors even know about it.
Is there a free trial?
The area rankings, scores, and zone cards are free to browse. Subscriber features include full property lists with owner information, violation dates, sales intelligence notes, CSV exports, and daily email digests. Try browsing the top areas on this page — if the data is relevant to your territory, the subscription pays for itself quickly.
Get early access
3,218 complaints across 244 areas this week. We're onboarding pest control operators in NYC now. Join the waitlist for priority access.
Explore the data for free below.
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