Free Tool
HVAC Website SEO Audit
Instant audit of your website's local SEO performance and demand coverage.
Online Presence
Website Basics
Content & SEO
Citations & Links
Adjust the inputs to see your results
How Local SEO Works for HVAC Companies
Local SEO for HVAC contractors is critical because customers search 'HVAC repair near me' or 'furnace installation in [city]' when they need immediate service. Your Google Business Profile with high ratings and steady reviews drives 70%+ of your local visibility in the Local Pack.
A strong HVAC website should include dedicated pages for each service (AC repair, furnace installation, heat pump service, emergency heating/cooling) and each city you serve. These pages with location-specific keywords, local schema markup, and customer testimonials help you rank for both service-specific and location-specific searches.
Building citations on Yelp, Angi, HomeAdvisor, and Google Maps with consistent Name/Address/Phone information signals trust to Google. HVAC companies with strong local citations and 4.5+ star ratings capture 4-6x more service requests than those with incomplete online profiles.
Formula
SEO Score = (Online Presence × 30%) + (Website × 25%) + (Content × 25%) + (Citations × 20%)DemandZones Insight
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